America
is all in
Turning collective climate action into a visual story.
A promotional hero film for America Is All In, created to galvanise subnational efforts towards addressing the global climate crisis. Through illustration, storytelling and animation, the film brings together people, places and ideas to show how individual actions can contribute to meaningful collective change.
Organisation Hero Video · Art Direction · Motion Design · Graphic Design
THE INSIGHT
Climate change is often presented as a problem too large for individuals or communities to influence. But when different people, places and organisations act together, those individual efforts become part of something much bigger. The story therefore shifts the focus from the scale of the problem to the power of collective action.
THE CONCEPT
AMERICA IS ALL IN
The film presents climate action as a collective journey, moving between different people, places and initiatives to show how individual efforts connect to a wider movement. Rather than focusing solely on the crisis, the narrative builds towards a sense of possibility, demonstrating what can happen when communities work together towards a shared goal.
THE CHALLENGE
America Is All In brings together communities, organisations and leaders working towards climate action, but communicating a movement of this scale can easily become abstract or overwhelming. The challenge was to create a promotional film that could introduce the initiative while communicating the urgency of the climate crisis in a way that felt optimistic and motivating. The film needed to give a sense of collective momentum, showing that meaningful change can come from action at every level.
THE VISUAL LANGUAGE
A bold, illustrative visual style creates a sense of energy and optimism, using expressive characters, environments and graphic elements to represent the many different parts of the movement. The visuals are designed to continually build and connect, allowing individual scenes to become part of a larger visual world. Storyboarded transitions and movement then help carry the viewer from one idea to the next, creating a sense of momentum that reflects the collective nature of the campaign.
Storyboard Concepting
